“The Desainisti want to reflect on social matters, often uncomfortable and little dealt with in today’s world of Design, investigating the person’s most intimate sphere.”

We want to introduce this type of theme in the relationship between designer and company by creating a design object in all respects, with a solid conceptual value and characterizing its design.

We believe in the Design world’s communicative power and its educational value; therefore, the designer’s themes reflect in his most intimate and personal sphere.

Selected themes are the values of our society: sometimes they represent emotions or sufferings, others are cultural attitudes, but they all have one thing in common, the man at the centre of the theme.

Below we will present a brief introduction to the topics we would like to deal with in our design path’s first five exhibitions.

We are 7.8 billion people in the world. There are more than 30,000 religions, including tribal beliefs, philosophies and cults. About 5,000 languages are spoken, there are about 42 different ethnic groups, 208 states, and infinite facets of characteristics in each person.

We have a diversity of thought, gender identity, sexual preference. There are minorities and marginalized people in political, cultural, economic society.
We are all different and unique for this. We have diversity and not differences.

In the world, we try to be all the same, linked to the same “market”, to the same goal. We use the same things in America and Asia, and the living spaces are alike, and our dishes too. By doing so, we are nullifying our identity — the value of diversity.

In discussion with today’s world, with its socio-cultural developments, can design speak of diversity as a value?

The fear of fear.
Any event or situation, even in perspective, that is perceived as a threat, from job loss to the outcome of an exam, can trigger an anxious malaise. The fear of facing life, getting involved, meeting again, making decisions, even the simplest ones.

In our time, more than 6 million Italians suffer from anxiety and panic disorders. There are 270 million people in the world. The pace often gives the cause that society imposes on us, ever faster and with very high psychological pressures. From achieving goals to success in work, from physical appearance to genetic perfection.
Yet, this disturbance gives us the necessary “shock” to finish projects, making us focus more on our activities.

We ask ourselves how a product can raise public awareness on the subject, examining its deeper aspects.

Today we are more sedentary than 20 years ago because we are content to look at the screen, to chat with friends, to have a business meeting, to watch a movie, to read the newspaper, to look for a house, to buy a car and even to look for a partner. Always in the same position. At any time of day or night.

Our life is often lived-in in front of increasingly intelligent and personalized interfaces, so much so that we lose our sense of reality. The choices we make professionally or personally are related to others’ judgment, to being noticed and accepted by an untrue standard. We no longer know what we like or what we want to do with our life. We no longer have the courage to be our leaders and too worried about doing something that everyone likes.

How much is the human being a product today?

Compared to 1950 we have dropped from 2400 working hours a year to 1500, yet we seem to have less time to do everything we intend to do in one day. Thanks to the technologies that make it increasingly difficult to separate work life from private life: today, the time has become a luxury. Our attention does not have a moment’s respite: the distraction, the commitment, the event, the dinner, the project, all are always on the agenda.
From the moment we wake up to the moment we go to sleep, we must do something. There are no days when you can waste time. We work all week to have the weekend off to do what we could not do during the week. A year of routine at a fast pace to enjoy three weeks of freedom in which you have the moral obligation to do something not ordinary.

We are approaching the paradox of investing our time to pay for the time-saving services that society offers us.

How can an object today be the representation of the circumstance in which we found ourselves?

Are there still taboos in the era in which everything is visible, reachable and nothing is secret? The drugs, the sexual relationships, the death, and the violence. Why, in the era of globalization, even virtual, we face some issues still uncomfortable and socially unacceptable?

The Internet has cleared many taboos and made it possible to see even the most hidden and still known things; nevertheless, the title of the theme is known, but the content is not mentioned, so the topic becomes taboo when there is no knowledge.

We are in the presence of a society that does not want to admit humanity that, in many ways, is self-righteous.

Can an object help to clear a taboo?